Travel Itinerary Organizer
This was a personal project I worked on during summer 2016. I chose a travel-related topic because I love traveling myself and would love to explore more about travelers' pains and needs. This project took me through a fundamental user experience design process. I continued using the design process in my other projects later.
Creating a simplified trip planning experience
Trip planing is time consuming and full of uncertainty. The goal is to create a more efficient and personalized travel planing experience to help travelers' make the most out of their time.
I researched both online and conducted interviews to better understand how people travel and discover their pains and needs. My goal was to understand how they make travel decisions, and learn how they currently plan and organize their trips.
People are worried to miss out because they are not familiar with their destinations.
I used Affinity mapping to synthesis the research information and concluded with some key findings.
- People want to have control over their trips
- Travelers want to be exposed to what is available easily
- They want to have choices
- People travel based on interests
Travelers want to be exposed to activities quickly and make plans effortlessly.
Activity finding is the major pain point. I decided to focus on activity planning, under the premise that travelers have booked their accommodations and transportations.
Young working professionals need to access travel possibilities efficiently to make the most out of their trips with their limited time for planning and limited knowledge of the destination.
The target audience is defined as young working professionals who love traveling. I created a persona based on previous research to better facilitate design decisions.
Show young working professionals travel itinerary suggestions based on their interests and provide easy tools to further personalize plans.
Based on user research, people often plan trips on desktops and use mobile devices while they travel. Therefore, mobile responsive design meets this needs. For this project, I focused on the website design part.
I did series of wireframes. I started by sketching on paper and did quick usability testing using Marvel. Then I moved into Sketch and InVision for more detailed wireframes.
Make changes based on user feedbacks.
I conducted several usability testings. I made iterations to create smoother user experience.
"I'm not sure what to do next. Do I click here?"
"When I see suggestions, I was expecting to see a full itinerary right away."
Simple and cheerful design to highlight content and suit target audience.
After having a concrete wireframe, I moved onto high-fidelity designs. Since the goal is to expose travelers with possible activities, the visual elements are kept simple to highlight the activity images.
Sunny yellow and bright blue are used to create cheerful spirit for traveling. Activity images show vibrant colors and reflect the lifestyle that young working professionals look forward to.